Easton Hockey Z-Shock Takeover
To celebrate the “breakthrough” performance of the newly released Z-Shock hockey helmet, Easton decided to announce its release in a big way by creating a stunning homepage takeover. Making use of full 3D animation and Flash, we gave the helmet the ability to break through and shatter the homepage, then come together, piece-by-piece.
Working with a 3D animator on contract, I provided project management and animation/art direction to make the homepage come to life. The project was completed from concept to shipping product over the course of one month.
- April 29, 2010